Social media marketers wear many hats. They are not just expected to be content creators, community managers, and campaign strategizers, but they are also expected to analyze data. Measuring social media attributes still proves to be one of the biggest challenges for most social media managers. While measuring social engagement information is important, executives today expect to see detailed reports on how social media is impacting the bottom line.
To help in this, we have put together a step-by-step guide on how social media engagement can be measured using Google Analytics to help social media marketers quickly and easily find the appropriate reports in it to help measure their efforts.
What will you learn from this ebook?
To measure the cost of social media engagement
To measure the % increase in social media engagement
What is attribution model
How to compare different models in google analytics